Manchester United (NYSE:MANU) has a ground breaking partnership with Donaco International Limited, a prominent casino resort company in Asia.
The agreement will see the two organisations work together to connect with the club’s 325 million fans across Asia, through the use of exclusive club content and branding.
Manchester United Group Managing Director, Richard Arnold, comments:
“This is a significant partnership for Manchester United, with Donaco being our first ever Official Casino Resort partner in Thailand, Cambodia, Vietnam, Laos, Myanmar and South Korea. We are looking forward to working with Donaco and bringing the excitement of Manchester United to our millions of fans in these countries.”
Donaco Managing Director, Joey Lim comments:
“Donaco takes great pride in its commitment to delivering best-in-class casino resorts to our customers in Asia.
“Through our partnership with Manchester United, we look forward to delivering compelling marketing campaigns to better engage with our customers and fans and help expedite our growth and footprint across the region.”
Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through their 137-year heritage they have won 62 trophies, enabling them to develop the world’s leading sports brand and a global community of 659 million followers. Their large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day.
Manchester United’s following is especially strong in Asia, which has been described as the Club’s second home. With 325 million followers across the region, Manchester United has an extensive and passionate following in all of the Company’s key markets.
In Vietnam, the Club has more than 26.5 million followers. 54% of people in Vietnam follow football, and of those football fans, 73% follow Manchester United. In Thailand, the Club has more than 19.5 million followers.
Under the agreement, Donaco receives multiple sponsorship benefits, including the right to use Manchester United imagery and branding to promote the Company and its casino resorts, the Aristo International Hotel and the Star Vegas Resort and Club.